In Los Angeles, Snoop Dogg and Philipp Plein mark the start of their new Plein Dogg collaboration

Snoop Dogg and Philipp Plein recently invited a number of guests to a special collab-commemorating throwdown in Los Angeles.

The event in question, attendees of which included Tommy Lee and Rich the Kid, marked the launch of the duo’s Plein Dogg silhouette. As seen below, the new sneaker comes in two different colorways, including one that takes inspiration from the Los Angeles Lakers’ familiar purple-focused logo.

“I always admired Snoop’s skills and uniqueness of making music with an unforgettable memorable style and I wаnted to celebrate it with a collaboration that brings together music and fashion,” Plein said of the newly unveiled collab in a press release this week.